Land-bid benchmarking
We track the multiplier between land rate and launch-day PSF across Singapore new launches since 2023, so we can say whether a price sits in line with the site's economics or ahead of them.
Singapore · New Launch Property
Swan Htet District is a new-launch specialist team. Every recommendation we make is backed by the same analysis we would run on our own money — land-bid benchmarks, stack-level pricing, payment timelines and a written exit case, with the assumptions stated in full.
Who we are
Most new-launch advice arrives as a recommendation with the reasoning left out. We do it the other way round. Before we tell you what we think of a project, we publish the numbers it rests on: what the land was bought for, what comparable launches from the same developer actually transacted at, how the price moves across stack and elevation, and what the progressive payment schedule will ask of you and when.
Where a figure is published, we cite it and date it. Where it is not yet released, we say so rather than estimating. The result is slower than a sales pitch and considerably more useful if you intend to sell the unit again one day.
How we work
Done in this order, before a recommendation is made.
We track the multiplier between land rate and launch-day PSF across Singapore new launches since 2023, so we can say whether a price sits in line with the site's economics or ahead of them.
Units in the same launch are not priced on the same curve. We map the premium across stack, elevation and facing, and show you where that curve bends in your favour.
The progressive payment schedule decides how much cash you need and when. We model the full timeline against your position before you commit, not after.
Every purchase gets a written return-on-equity case and an exit plan with the assumptions stated in full — including the ones that would make it a bad idea.
The team
88 licensed salespersons under the Council for Estate Agencies. More of the team listed here shortly.
Team Lead
CEA-registered salesperson with Huttons Asia. Leads the team's new-launch analysis — land-bid benchmarking, stack pricing and exit cases.
Contact
We will send back the numbers before we send back an opinion.